ASBESTOS ENVIRONMENTAL OF CANADA (AEOC)

CASE STUDY

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THE COMPANY

Asbestos Environmental of Canada (AEOC) has serviced the Greater Toronto Area for over 25 years. The company’s mission is simple and remarkable: “Safeguard public health by offering unmatched removal services of hazardous materials”. Their target markets include both residential and commercial property owners. 

THE CHALLENGE

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Avenue Road Advertising (ARA) has helped Asbestos Environmental of Canada for over 10 years with traditional marketing efforts; lawn signs, flyers and branded swag. However, AEOC has continuously striven to grow their operations and recognized growth required a larger customer base. The company’s management team concluded they would need our assistance in terms of time and expertise to lead a competitive Google pay per click campaign in their industry. 

THE GOALS

  •    Positive Return on Investment
  •    Generate new customers
  •    Generate more leads for their sales teams
  •    More telephone calls to their office
  •    Produce qualified leads
  •    Dominate their industry online
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THE SOLUTION

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AGGRESSIVE

 

  •   Online campaign delivering results quickly and consistently building rankings over time
  •   Pay Per Click campaign through Google Adwords in the Search Network
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MEASURABLE

 

  •   Call tracking and campaign monitoring in Google Analytics
  •   Advanced reporting and ongoing management
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pay-per-click

DETERMINED

 

  •   Recommended  budget levels to deliver on results
  •   Top performing keywords and long term queries to drive success
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IMPLEMENTATION

 

  •   Created powerful landing pages and Google Ads to ensure high conversion rates
  •   Continuously refined the campaign maximizing budget opportunities

THE RESULTS

  •   Increasing conversion rate trend
  •   Decreased cost per lead trend
  •   Increasing impression share trend
  •   Successful Google Adwords campaign for over 4 years
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PPC conversion rate positive trend
PPC impression-rate increased
PPC-cost-per-lead decreased

AEOC plans to keep on expanding their business and Google Adwords campaign. AEOC has more than doubled their initial budget and are enthusiastic to continue investing in their online advertising efforts.